Procter & Gamble has realized that it needs to stay ahead of consumer trends to stay a top seller of staple products like razors, detergent, and shampoo. The popularity of Dollar Shave Club took the company by surprise, so it began its own Gillette Shave Club, then apparently wondered what else they could ship to customers at regular intervals so customers wouldn’t have to go to the store. After all, if they don’t have to think about buying razors, they don’t have the opportunity to switch brands. [More]
