A couple years back, the state of California declared that a caramel coloring agent, 4-methylimidazole (or 4-MEI), was a carcinogen and said that any beverages containing certain levels of 4-MEI would have to carry a warning label. With the most populous state in the nation effectively telling them to find another coloring agent, both Coca-Cola and Pepsi promised to change their respective formulas. But while Coke has made the switch nationally, Pepsi has only stopped using 4-MEI in California, says a new report. [More]
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Vanilla Mountain Dew, Strawberry Pepsi Made Possible By New Soda Fountains
By 5.10.13
Four years after Coca-Cola launched its Freestyle soda fountains that allow users to mix/match/blend/concoct whatever flavor monstrosities they want without the hassle of having to bounce from nozzle to nozzle, PepsiCo has finally gotten on board the Fantasy Flavor Train with a test of a new soda fountain that allows customers to add shots of extra flavor into their sweet drinks. [More]
Pepsi Pulls Mountain Dew Ads Following Complaints Of Racial Stereotyping, Violence Against Women
By 5.1.13
A bizarre online ad for Mountain Dew, featuring a talking, abusive goat and a bruised and battered woman has been pulled by parent company PepsiCo following complaints. [More]
Mountain Dew… Now For Breakfast
By 2.11.13
For people who think Taco Bell’s “Mtn Dew A.M.” blend of Mountain Dew and orange juice is just a little bit too natural for a breakfast drink, the folks at PepsiCo have heard your pleas and are rolling out an actual breakfast-drink version of Mountain Dew called “Kickstart.” [More]
Doritos Planning Taco Bell Chip Flavor: We Get It, You Guys Love Each Other
By 1.31.13
You know the couple — they start all cute, engage in a little PDA, one of them launches a line of wildly successful tacos using the other’s flavor, and then all of a sudden they’re all over Twitter, gushing at each other in public and making the rest of us cringe. The news of Frito-Lay creating a new chip in a “Taco Bell” flavor is the last straw. Get a room, you guys. And also, what does a Taco Bell taste like? [More]
Gatorade Removing Controversial Ingredient But Denies It’s Because Of Teen’s Campaign
By 1.25.13
A few weeks after a 15-year-old started an online petition to tell Gatorade to get rid of brominated vegetable oil, an ingredient linked to flame retardants, its parent company PepsiCo says it’s pulling the controversial ingredient from the sports drink. But not because of that petition, says the company. Nope, because of everyone else who was complaining. [More]
Doritos, Pepsi & Bud Light Join Forces To Form Huge Supermarket Display Voltron
By 1.10.13
Sick of going separate sections of the supermarket to buy beer, soda and snacks? Then the folks at PepsiCo and Anheuser-Busch InBev N.V. have created the monster one-stop display for you. [More]
Pepsi-Chicken Lay’s Potato Chips Are Tastier Than They Sound, But Only Sold In China
By 12.13.12
If there’s anything that people across the globe truly need and want, it’s more fizzy sugar water. And so PepsiCo is investing more money in getting the attention and the business of consumers in the world’s largest market. Their latest attention-getting scheme and bit of inter-brand synergy between two of the company’s signature brands: Cola chicken-flavored Lay’s potato chips. [More]
