From Domino’s emoji ordering, to Starbucks’ cut-the-line-order-ahead app, fast food restaurants around the country are jumping at the chance to get customers to place orders on their phones. For the restaurants it all comes down to sales, but persuading customers to use those apps is harder than one might think, despite the obvious draws: no line, no wait, food ready and waiting. [More]
Order Ahead
Taco Bell Inexplicably Marks Launch Of New Pre-Ordering App By Blacking Itself Out On The Internet
By 10.28.14
Guests coming late to a party tend to like making a grand entrance. Apparently that’s Taco Bell’s plan as the company blacked out its social media and internet presence in an attempt to drum up excitement for its latest innovation: an app that lets customers order meals and prepay. Sound familiar? That’s because Starbucks, McDonald’s and other eateries have already announced similar services. [More]
