If you weren’t one of the lucky few to snag a pair of Nike’s special edition Air Mag self-lacing shoes last year, don’t give up hope — your Marty McFly dreams may still come true this very year: Nike unveiled sneakers with self-lacing technology, as well as sensors that adjust the sneaker’s fit. [More]
marty mcfly
Lyft & Verizon Partner Up To Offer Free DeLorean Rides To NYCers On Oct. 21
By 10.20.15
Marty McFly probably didn’t need a time machine to predict that where there’s a popular, revered movie franchise, there will be plenty of publicity stunts staged around it. As Oct. 21 approaches — the date Marty and Doc traveled to in Back to the Future: II — companies are falling all over themselves to get a piece of the attention, offering flux capacitors, commemorative Pepsi Perfect sodas and more. This time it’s Verizon and Lyft, who have joined forces to offer New York City passengers free rides in a DeLorean DMC-12 for the day. [More]
![Ford Selling [Fake] Time-Traveling Flux Capacitor For A Mere $1.2M](../../consumermediallc.files.wordpress.com/2015/10/screen-shot-2015-10-19-at-1-27-59-pm.png?w=300&h=225&crop=1)
Ford Selling [Fake] Time-Traveling Flux Capacitor For A Mere $1.2M
By 10.19.15
Ever since the clock struck midnight on Jan. 1, 2015, companies have been throwing elbows trying to one-up each other to see who can offer recreations of – and reap the revenues from – products showcased in Back to the Future: Part II: “Pepsi Perfect,” a $10,000 hover board, self-lacing shoes from Nike and more. With just two days to go until Marty McFly’s fateful visit to the future, Ford is getting in on the marketing glory by offering a [fake] flux capacitor. [More]
Pepsi Selling “Pepsi Perfect” Collectible Soda On The Date Marty McFly Visited 2015 In ‘Back To The Future: Part II’
By 10.5.15
As it turns out, having your product featured in a major motion picture doesn’t only pay off when the movie first heads to theaters, but it can reap promotional gold for years to come, if you play it right. To that end, Pepsi announced it’s offering a limited quantity of Pepsi Perfect on the day Marty McFly orders a Pepsi in Back to the Future: Part II — Oct. 21, 2015. [More]
Nike: Marty McFly’s Air MAG Sneakers With Power Laces Will Arrive In 2015
By 1.9.15
It’s haaaaappening, it’s finally haaaaaappening! After teasing fans of Back to the Future II first with a limited run of replica Air MAGs that it auctioned off for charity, followed by an apparently licensed pair that lit up but didn’t lace up automatically or hover, Nike has confirmed that it’ll be releasing Marty McFly’s Air MAG sneakers with Power Laces sometime this year. [More]
Company Has Created Actual Hoverboard, In Time For Marty McFly’s 2015 Visit
By 10.21.14
One year from today, a young man named Marty McFly from Hill Valley will arrive from 30 years in the past in a time machine powered by garbage, and he will marvel at new technology like self-lacing shoes and those hoverboards that every kid rides around the town square on. That is, if the kid happens to have $10,000 in his piggy bank and uses it to back a Kickstarter campaign promising to deliver the floating device by this time next year. [More]
