i smell a publicity stunt

(Verizon on YouTube)

Lyft & Verizon Partner Up To Offer Free DeLorean Rides To NYCers On Oct. 21

Marty McFly probably didn’t need a time machine to predict that where there’s a popular, revered movie franchise, there will be plenty of publicity stunts staged around it. As Oct. 21 approaches — the date Marty and Doc traveled to in Back to the Future: II — companies are falling all over themselves to get a piece of the attention, offering flux capacitors, commemorative Pepsi Perfect sodas and more. This time it’s Verizon and Lyft, who have joined forces to offer New York City passengers free rides in a DeLorean DMC-12 for the day. [More]