Mr. Perez writes, in response to our previous questions:
I would hardly say ‘unwilling’ – I responed on Wed and Thursday.
marketing
Nvidia’s Perez: “They act as our ‘voice'”
By 2.6.06
Nvidia’s Derek Perez Responds
By 2.6.06
Prompted by our questions about Nvidia’s marketing practices, Public Relations Director Derek Perez sent us this response:
Hey Joel.
Did Nvidia Hire Online Actors to Promote Their Products?
By 2.6.06
About a week ago, The Consumerist stumbled upon claims made by various gaming websites (specifically, Elite Bastards and [Update: a poster on the forums at] Beyond3D) that graphics chip manufacturer Nvidia, in cooperation with the Arbuthnot Entertainment Group (AEG), had seeded various gaming and PC hardware enthusiast sites with pro-Nvidia shills. That is to say, that AEG would hire employees to create ‘personas’ in various gaming communities, slowly building up the trust of other members by frequent posting unrelated to Nvidia, to later cash in that trust with message board postings talking up the positive qualities of Nvidia’s products.
The Zero Movement: Coke’s Pepsi Blue
By 1.11.06
We’d reach down deep within our mucous-engorged rage cavity to slop some bile at the Coca-Cola Company for their stupendously midguided attempt to promote new ‘Coke Zero’ through The Zero Movement, but we’re still careening around our porcelain work tub like so much congealed ham from manifest force of psychic disconnect upon the realization that there was a company out there still attempting to appear cool by using a blog.
Research Says Nobody Believes the Internet
By 12.21.05
Here’s a dry bone to gnaw on this morning. Some research company called BIGresearch—didn’t spend a lot of research time on the name, apparently—has polled 15,000 folks to determine the influence of media on their purchasing decisions.
What to Do When Retailers Want Your Unlisted Number?
By 12.9.05
This is exactly the sort of question we love being asked, despite the fact we don’t personally know the answer. We suspect one of you probably do.
Jenny’s Got a Blog
By 12.8.05
Nestled inside MSN Spaces like a leaking hideaway bed, Jennifer Convertibles has a blog. And what a blog it is, filled with the joyous outpourings of happy customers, each of whom could only have been happier with their selection if the couch had itself hacked apart their interred loved ones with an axe.
