We admire the enterprising spirit of this family, who decorated their van to maximize their Girl Scout cookie sales, promising delivery and seven delicious flavors. Our staff mostly consists of retired Girl Scouts, and we believe in supporting them, no matter how much it costs. Then we learned where the reader who submitted this photo spotted the van: in front of her gym. [More]
Would you go see a drive-in movie where carhops bring you food from chain diner Johnny Rockets? That’s in the works, as the brand plans to extend itself beyond its 330 existing restaurants. How about a fast-casual “express” model serving the same food more quickly and without waiters? How about Johnny Rockets branded small appliances and frozen food? This is all coming soon, starting in 2015. [More]
The staff over at Made.com in the United Kingdom were apparently up too late glued to the TV last night to see whether or not Scotland voted to become a separate country. Because while Scotland decided to stay in the UK, a marketing email sent bright and early this morning welcomed a new country to its rolls — Scotland. Well, this is awkward. [More]
Comcast’s been irking a large segment of the internet again this week. This time, though, it doesn’t have anything to do with their pro-merger mania, their stance on net neutrality, or the problems with their actual service. The latest kerfuffle is all about a thirty-second commercial — one that doesn’t even seem to get the basics of its own technology right.
Every day, our inboxes are slammed with laughably bad PR pitches that range from the unrelated — “tell your readers to check out our booth at the International Fly Fishing Film Festival” — to the hyperbolic — “this tip-figuring calculator app will literally change the way you dine out!” We don’t share these with you because, well… they’re just awful. But we recently received one that was both insidious and all-too-indicative of the ways in which marketers dangle money in front of blogs in order to get them to deliver on-message content. [More]
It’s no secret that consumers’ online habits influence the advertisements they’re shown while surfing the internet. But Verizon Wireless just upped the ante when it comes to sharing your online activities with marketers. [More]
Young adults are no longer interested in mediocre coffee. As far as Maxwell House is concerned, that’s okay. They don’t need the cool kids with their pour-overs and their burr grinders. Their new marketing campaign targets customers who want coffee that’s just, you know, good enough. [More]
Okay, the electronics industry in general isn’t known for its commitment to progressive views on gender. As Samsung has become a global brand, though, people are noticing the subtle and not-at-all subtle sexism of their advertising. [More]
Last month, McSweeney’s Internet Tendency published a very simple, very funny prose description of the world’s most banal promotional video for a brand. What brand? What are they selling? It doesn’t really matter, and that was the point: a montage of stock footage of positive images and ethnically diverse smiling people can sell anything. Now the piece has been brought to life…by a stock footage firm.
Savvy consumers all know that their lifetime debt history ends up in their credit score, and that lenders use that score to try to predict if someone is a good bet for a big loan like a mortgage. But even the most-connected consumer may not realize how many hundreds of other scores we all now trail in our wakes too, thanks to the advent of big data. Do you know, to the last decimal, how likely are you to buy jewelry? To sign up for cable? To have a kid in the next year? Someone, somewhere, is tallying all of that information about almost everyone. But good luck finding out what’s out there, who’s scoring it, and if your numbers are even actually about you at all.
Say you’re faced with making a decision between multiple brands or change service providers. Your willingness to seek variety, or make a change — even if it requires additional effort — may be tied to how confident and empowered you feel at that moment. [More]
The Girl Scouts: they stand for wholesome, educational, and fun childhood activities. Right? Generally, yes, and even without coating every visible surface with pink sparkles. A new set of Barbie-themed activities and patch for the Daisy and Brownie levels (kindergarten through third grade) has horrified some critics, who think that the toy-maker’s influence is bad for girls’ self-image. [More]
Here I am, a single woman with a career, lying around on heaps and heaps of money. But since I don’t have kids of my own, who can I spoil with all these riches? The nearest available child might do, but the travel industry is betting I’ll throw down my dispensable income to visit my nieces and nephews so I can ply them with presents like any childless aunt would. Heck, maybe I’ll take them to Disney World.* [More]
One of the perks of being a professional athlete is that you get paid the big bucks to endorse products, based on the premise that your fans will buy anything you put your name on. But one report says those lucrative endorsement deals are often tied to unhealthy foods marketed toward kids. [More]