After one mom’s video of small, hard, shiny particles on a Huggies baby wipe hit the Internet’s you-know-what fan, prompting parents to seek a recall, parent company Kimberly-Clark is clarifying that it doesn’t use glass to make its wipes. [More]
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Amazon Introducing The Dash Button, A Branded Gadget That Reorders Household Products With A Push
By 3.31.15
Reaching for another roll of paper towels in the pantry only to find you’ve run out just when little Timmy has flung yet another bowl of pureed peas against the wall is annoying, as is realizing your roommate hasn’t bought toilet paper during your moment of need. In an attempt to solve that problem, Amazon announced a new line of branded buttons that reorder certain common household products with one push, using your home’s WiFi connection and a connected Prime account. [More]
Spend $5 Extra To Get $5 Gift Card At Target
By 6.10.14
Target is a successful retailer, which is impressive considering the company’s collective poor grasp of math. Reader Mireille was shopping for diapers there and spotted an interesting deal on diapers. If customers bought two boxes and paid $2.50 above the listed price on the shelf tag for each, they would get a $5 gift card. Wait, what? [More]
Huggies Pulls Ads Featuring Dads Somehow Managing To Care For Children
By 3.16.12
Wouldn’t it be completely crazy to put five dads and five babies in a house for five whole days? asked Huggies in a recent ad campaign. No, it wouldn’t, complained dads (and moms) around the country, because believe it or not — dads are quite capable of parenting, much less putting on a diaper. Those “Dad Test” ads are now going away. [More]
Huggies Trumpets New Lower Price, Doesn't Brag About Box Having Less Diapers
By 3.12.12
Huggies doesn’t mind patting itself on the back for a “new lower price” on a bulk box of diapers, crowing about the dollar less they’re charging customers at Sam’s Club. But as Jay found out, they’re not as chatty about the fact that the price is for less diapers. Zap! Grocery shrink ray! [More]
Huggies: Diapers So Good, Even Dads Can't Use Them Wrong?
By 3.8.12
For about one-third of babies and young children, their primary caregiver is their father. And most dads today pitch in with child care and have some working knowledge of how a diaper works. So it’s not hard to see why some parents are annoyed at the new “Dad Test” campaign for Huggies diapers. The concept: leaving babies alone with their dads for five days is somehow the “ultimate test” of the quality of diapers and wipes. [More]
TV Networks Object To Diaper Commercial That Uses Word "Pooping"
By 5.27.10
Diaper commercials, much like commercials for menstrual products, have always sort of glossed over the actual function of the products. No more. A new Huggies ad for denim-patterned diapers (really) features a voice-over that says “I poo in blue,” and ends with the tagline, “The coolest you’ll look pooping your pants.” [More]
Huggies Baby Wipes Are The Shit
By 10.27.06
Every so often, Tom Bartlett writes a letter to a consumer products division. The letters always contain backhanded compliments and odd questions, phrased just so.
