Buying the naming rights for its hometown NFL team’s stadium put Sports Authority’s name in front of millions of football fans, but it also may have ultimately doomed the company. [More]
denver broncos
Denver Broncos Take Back Naming Rights Contract For Their Stadium
Sports Authority is dead. The store merchandise is mostly gone, and the iMacs and foosball tables have been cleared out of the former headquarters building. There’s one important thing left, though: the naming rights to the arena where the Denver Broncos play. The remaining years on the retailer’s contract were for sale as part of the intellectual property auction, and there were no takers. Even after two deadline extensions, no one was interested, so the stadium authority and the team have taken the rights back. [More]
Bankruptcy Court Agrees To Let Sports Authority Out Of One Of Its Team Sponsorships
A sporting goods retailer that’s going out of business doesn’t need to plaster its name on billboards at sporting events, and that’s why Sports Authority would prefer to end its sponsorship contracts with various teams and to sell the naming rights to the arena where the Denver Broncos play. Most of those disputes over sponsorship contracts remain unresolved, but the former retailer and the reigning Super Bowl champions have come to an agreement over the sponsorship of the Broncos. [More]
Super Bowl Tickets Going For Record Prices In The Resale Market
If you’re planning on heading to California on Feb. 7 to catch the Super Bowl showdown between the Denver Broncos and the Carolina Panthers, be ready to have your bank account sacked. Tickets for the big game are currently selling for record-high prices.
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Should Season Ticket Holder Seniority Be A Factor In Super Bowl Lotteries?
For many sports fans, having season tickets is like a marriage. It’s expensive in the beginning and maybe gets even pricier, but you know when you commit at the start that it’s a relationship meant to last a long time. And heck, maybe you’ll get to go the Super Bowl if you put enough time in and stay loyal. The marriage metaphor falls apart there, but that’s how one disappointed family felt after 50 years of having season tickets. [More]