Taking a victory lap around the tactical retreat by the lawyers who had sued it for its beef not being beefy enough, Taco Bell took out a full-page ad asking the firm to say “sorry.” [More]
crisis management
Consumers Have More Trust In Companies That Tweet
By 6.23.10
A new survey shows that 75% of consumers think companies that tweet or post Facebook updates are more deserving of their trust than companies that don’t. The CEO of Fleishman-Hillard, which conducted the survey with Harris Interactive, says he thinks it shows that companies need to respond to crises much more openly and quickly than in years past: “Not in a 24-hours news cycle, but in minute-to-minute monitoring.” [More]
