For the better part of two years, McDonald’s has tested the “Create Your Taste” menu that allowed diners to customize their burger by choosing from more than 30 premium ingredients without ever talking to an employee. While the fast food giant says those tests went well, the Golden Arches now plans to end the experiment in favor of a more simplified version. [More]
Create Your Taste
McDonald’s Testing Sweet Potato Fries In Texas
By 10.23.15
For about as long as we can remember, McDoanld’s has been known for their over salted French fries. While the staple item has undergone a few makeovers in the past – remember the shaken’ flavor seasoned fries? – the fast food giant is gearing up for perhaps its biggest starch transformation: adding sweet potato fries to the menu. [More]
McDonald’s Rebrands Fancy Burgers Created Via Kiosk
By 9.29.15
What does the name “TasteCrafted” sound like to you? If you said “a mass-produced product that calls itself ‘artisan,'” you’d be close: that was one of the names tested for pricier, higher-quality, customized burgers at McDonald’s. The new name is “Chef Crafted,” since there’s nothing that the public associates more with McDonald’s than a trained chef carefully assembling burgers in the kitchen. [More]
McDonald’s Testing Simplified Version Of Build-Your-Own Program, Adds Drive-Thru Option
By 4.30.15
A day after we learned that McDonald’s had eliminated nine items from its menu so far this year, the fast food giant announced it would also adjust its build-your-own-burger test program to be easier for customers and franchisees to use. [More]
