In a world where marketers are constantly trying to catch the attention of shoppers with products that are seen as fresh, wholesome and healthy, there are some words that perhaps used to mean something more to people than they used to. Like “artisan” — in the past, this would’ve meant a skilled worker spending time and great effort on making something. Now, that could just mean more premium ingredients on your fast food burger. But in Ireland, it’s not so easy to use such words lightly, as McDonald’s recently found out with its first attempt at an “artisan” Irish burger. [More]
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McDonald’s Now Threatening To Sneak Into Your Kitchen, Steal Your Food
By 5.22.15
Five years ago, we warned you that before long, “artisanal” would become the new “organic,” and companies would adopt it in their marketing. The prediction came true, and companies like McDonald’s and Arby’s are advertising “artisan” mass-produced meat products. In advertising their artisan grilled chicken products, McDonald’s may be taking their “we use real food, honest” thing a little too far. [More]
