When you need to use some Cottonelle toilet paper, do you find that the sheets feel just a bit narrower in your hand? Probably not: that’s the sneaky nature of the Grocery Shrink Ray. Rolls of Cottonelle Ultra toilet paper lost just a fraction of an inch from each square, but that adds up to a big loss in square footage in a whole package. [More]
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Amazon Introducing The Dash Button, A Branded Gadget That Reorders Household Products With A Push
By 3.31.15
Reaching for another roll of paper towels in the pantry only to find you’ve run out just when little Timmy has flung yet another bowl of pureed peas against the wall is annoying, as is realizing your roommate hasn’t bought toilet paper during your moment of need. In an attempt to solve that problem, Amazon announced a new line of branded buttons that reorder certain common household products with one push, using your home’s WiFi connection and a connected Prime account. [More]
Cottonelle Toilet Paper Contained No Cotton Until 2013
By 7.24.14
Have you ever stopped to wonder whether Cottonelle brand toilet paper has any cotton in it? Well, of course it does–”cotton” is right there in the name, right? That’s what Ed had always thought. Then he saw a sign on the shelf at Sam’s Club that challenged his assumptions. Not that he had really given toilet paper ingredients enough thought to form any assumptions. [More]
Cottonelle Wipes Say They’re Flushable, But My Plumber Disagrees
By 2.4.14
Cottonelle really, really wants consumers to know that their wipes are supposed to be flushable. Wet wipes for grown-ups are the next frontier in posterior-cleaning technology, and paper companies really want consumers to adopt them. Unfortunately, plumbers and people in sewage treatment disagree. [More]
Call It Desheeting Or Bulking Up: Any Way You Wipe It, It’s Less Toilet Paper At The Same Price
By 7.26.13
Regular readers of Consumerist are familiar with what we call the Grocery Shrink Ray, that phenomenon wherein an item sold at X price at a retailer shrinks in size but still costs X amount. In the toilet paper and tissue industry it’s called “desheeting” or even “bulking up” instead but essentially means the same thing: less product, same price, which means more money for the item’s makers. [More]
