If today’s Ronald McDonald looked more like his original incarnation, the McDonald’s CEO might have a tougher time defending against those asking for the burger clown’s resignation. Have you seen the first Ronald? Played by Willard Scott, he’s a clown with a soda cup for a nose and a tray of food as a hat. He also has a food tray attached to his belt which will magically produce three hamburgers in a row on demand. You can see why this Ronald was streamlined into the version we know today. Because he looks like a serial killer.
Aftershocks from March’s earthquake and tsunami in Japan will reportedly hit home in the advertising world in the coming months, due to Japanese auto manufacturers’ supply shortages. And the new victims will be the bottom lines at newspapers, as well as TV and radio stations.
This is an incredible infomercial for “Tajazzle,” a “3-step system of personal confidence” whose third step is a crystal tattoo that you place in an area “only your lover can find.” Everything from the product itself, to the cheesy actors super committed to being super sensuous, is hilarious.
The average child watches thousands of television commercials every year. Ads geared to kids don’t just encourage purchases of mass-produced plastic toys and mass-produced junk food: they also enforce rigid gender stereotypes about who should be playing with which kind of toy. Girls want sparkly pink ponies that bake cupcakes and need to be fed bottles, and boys want loud, fast remote-controlled tanks that shoot lasers and green slime. But happens when you pair the audio to a “boy” ad with the video to a “girl” ad?
Fans know that The Consumerist is the place to go for consumer advocacy, money-saving tips, and news about the oddities of global capitalism. But we also work hard to prepare our readers for the coming rise to power of our feline overlords. This UK milk commercial combines slightly off CGI with a warning about what we’re in for when cats finally evolve opposable thumbs.
Everyone hates loud commercials, which is why Senate Republicans and Democracts were able to agree on something and Wednesday unanimously passed a bill banning them. The bill would require commercials to be broadcast at the same sound level as the programs they’re interrupting.
Who knows better than cats what the most comfortable and interesting spaces in your house are? That’s the idea behind a new commercial for IKEA. To get the crucial kitty footage, one hundred cats were–why not?–let loose inside the Wembley store after hours to romp and nap for the cameras.
The Grocery Shrink Ray is so powerful its scope spreads beyond grocery store aisles and into movie theaters, where it reduces the number of bloodthirsty villains in action movies.
A new commercial in Old Spice’s “the man your man could smell like” series of ads hit the airwaves and the Internets this week. If you’re not delighted, you should be. The commercials are silly, visually interesting, and–according to their star, the very visually interesting actor Isaiah Mustafa–surprisingly low-tech behind the scenes.
If you watch ABC’s shows online or with an iPad, your limited commercial interruptions are about to get a little less limited. So far, most of ABC’s streaming shows contain 5 to 6 ads of 30 seconds each, but mocoNews says one of ABC’s executives just confirmed that the network is going to double that ad load, perhaps leading the way for other networks to do the same.
Diaper commercials, much like commercials for menstrual products, have always sort of glossed over the actual function of the products. No more. A new Huggies ad for denim-patterned diapers (really) features a voice-over that says “I poo in blue,” and ends with the tagline, “The coolest you’ll look pooping your pants.”
So, Lost ended, as you may have heard, and you also may have heard your friends complaining about the number of commercials that were in the finale. EW says there were 107 of them in 2.5 hours — or more than 45 minutes worth.
Tina Fey’s new fake commercial for a product called “Brownie Husband” is delicious and gross. (Whoever made the prop should get a special award.) It captures in one ridiculous product all the promises advertisers make about filling your emotional needs, with just a microwave and a vacuum-molded plastic tray. It’s also kind of food porn-y. Watch it below.
If you’ve ever been part of the mad dash for seats on a Southwest Airlines flight, you might find this video from AirTran funny. In it, mooing passengers race down the jetway while a Southwest employee makes ridiculous jokes. Meanwhile, AirTran serves its assigned-seat passengers Kool-Aid. Wait, now I’m confused about who’s being mocked here.
Tim’s got discount prices, Eric’s got premium prices. No, they’re not selling goods and services at discount and premium prices, they are selling actual prices. “Get $39.99, for forty dollars!” Adult Swim’s Tim and Eric parody discount super-stores and crappy local ads. NSFW for crude gestures, sexual remarks, and a horse beheading a man.