Less than a year after Chipotle added chorizo sausage to its menu, the fast-causal Mexican chain is ditching the protein option and turning its focus toward its new — not entirely loved — queso. [More]
chorizo
Chipotle Adding Spicy Chorizo To The Menu So Customers Forget About All That Other Stuff
In the more than 20 years that it’s been in business, Chipotle hasn’t changed its menu very much. That’s why it’s notable that the burrito eatery is slowly rolling out a new protein, just over two years after introducing braised tofu that they had to bribe everyone to try. Only a few select markets get to try the new chorizo for now, though. [More]
Chipotle To Expand Chorizo, Consider Loyalty Program To Bring In New And ‘Lapsed’ Customers
Last year, Chipotle’s food-safety crisis led the burrito eatery’s business to plummet, with same-store sales plunging as low as 37% in December 2015. In 2016, though, there have been no reported outbreaks, and the company has been mailing and texting out coupons to draw old and new customers. The massive giveaways of food are now over, and the chain is moving on to new promotional methods, including buy one, get one free entrées and potentially a loyalty program. [More]