The good news for burrito chain Chipotle is that its sales are up for the first time in six quarters. The company’s food safety nightmare began in Oct. 2015, and since then the company has either been in crisis mode or trying to recover. The chain’s latest quarterly results show that the recovery isn’t complete, but at least its sales are up a little bit. [More]
chipotle comeback
Polls Show Chipotle’s Customers Still Haven’t All Come Back
By 7.15.16
Burrito eatery Chipotle needs something very important to recover financially from its recent food safety crisis: it needs all of its customers to come back, and keep coming back. Since eradicating foodborne pathogens from its restaurants, Chipotle has tried offering everyone free burritos, buy-one-get-one promotions, and a loyalty program to bring customers in. It’s sort of working. [More]
Chipotle Adding Spicy Chorizo To The Menu So Customers Forget About All That Other Stuff
By 6.29.16
In the more than 20 years that it’s been in business, Chipotle hasn’t changed its menu very much. That’s why it’s notable that the burrito eatery is slowly rolling out a new protein, just over two years after introducing braised tofu that they had to bribe everyone to try. Only a few select markets get to try the new chorizo for now, though. [More]
Chipotle To Expand Chorizo, Consider Loyalty Program To Bring In New And ‘Lapsed’ Customers
By 4.27.16
Last year, Chipotle’s food-safety crisis led the burrito eatery’s business to plummet, with same-store sales plunging as low as 37% in December 2015. In 2016, though, there have been no reported outbreaks, and the company has been mailing and texting out coupons to draw old and new customers. The massive giveaways of food are now over, and the chain is moving on to new promotional methods, including buy one, get one free entrées and potentially a loyalty program. [More]
Chipotle Lures Customers Back With Free Burritos That Don’t Make Them Sick
By 4.25.16
What’s the best way to prove to the American public that your food won’t make them sick? Convince them to try your food again, and don’t make them sick. That’s been Chipotle’s recovery plan, and it’s working pretty well. In addition to serving up raincheck burritos (in exchange for capturing your phone number) the company also sent out coupons offering free entrées, free sides, and free beverages to lure customers back. According to one firm’s research, this plan worked. [More]
Federal Government Rolls Up Another Subpoena, Serves It To Chipotle
By 2.2.16
While the good news for Chipotle is that the Centers for Disease Control and Prevention have closed their investigation into the burrito eatery’s multi-state E. coli oubreak, late last week the company was served with a federal subpoena demanding more information about an earlier outbreak of norovirus in California that sickened 200 people. [More]
