Chipotle customers who joined the chain’s temporary loyalty program — a program aimed at winning back customers after a spate of food-borne illness outbreaks at its restaurants — are finally getting a reward, in the form of free catered food. [More]
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Chipotle Sales Still Down: Customers Have Come Back, But Don’t Return As Often
By 7.22.16
Chipotle Mexican Grill founder and co-CEO Steve Ells told investors, analytsts, and reporters in a conference call late yesterday that the company’s sales recovery “continued at a modest pace” over the last few months. Translation: as polls before this earnings release predicted, customers still aren’t coming back. Comparable store sales are still low, but the company is profitable again, and it has great hopes for its summer rewards program. [More]
Polls Show Chipotle’s Customers Still Haven’t All Come Back
By 7.15.16
Burrito eatery Chipotle needs something very important to recover financially from its recent food safety crisis: it needs all of its customers to come back, and keep coming back. Since eradicating foodborne pathogens from its restaurants, Chipotle has tried offering everyone free burritos, buy-one-get-one promotions, and a loyalty program to bring customers in. It’s sort of working. [More]
Chipotle Will Begin Temporary Loyalty Program, Chiptopia, This Week
By 6.27.16
Chipotle needs two things: they need customers to start coming in to buy food, and they need those customers to keep coming back. After mailing and texting out free burrito coupons and buy-one-get-one-free offers earlier this year, the company’s newest idea to turn things around is a limited-time loyalty program. [More]
