Don’t think fast food companies are taking consumers’ preference for “clean” food seriously? Just look at the war of words that has erupted this week between Chipotle and Panera Bread. [More]
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In Effort To Win Back Customers, Chipotle Menu Now Free Of Preservatives
By 3.28.17
Amid Chipotle’s effort to win back customers who may have strayed because of that whole food borne illness nightmare, the company has been trying to improve the customer experience. The company’s latest attempt to regain consumer trust involves removing all preservatives from its entire food menu. [More]
Chipotle Closing All 15 ShopHouse Asian Kitchen Locations
By 3.9.17
Five months after Chipotle said it would stop investing in the growth and development of its Asian-inspired ShopHouse Kitchen chain, the company announced plans to close all 15 locations, essentially abandoning the brand. [More]
Chipotle Revamping Online Ordering With “Smarter Pickup Times”
By 2.21.17
Last fall, Chipotle said it would begin making improvements to its online ordering system as a way to entice customers to return to the fast casual restaurant following its public bout with food borne illnesses. Now, four months later, the company is finally implementing some of those changes and reducing online order wait times. [More]
Chipotle Sales Down 20% In 2016; Still Working On That Comeback Thing
By 2.3.17
The good news for burrito chain Chipotle is that its sales are up for the first time in six quarters. The company’s food safety nightmare began in Oct. 2015, and since then the company has either been in crisis mode or trying to recover. The chain’s latest quarterly results show that the recovery isn’t complete, but at least its sales are up a little bit. [More]
Chipotle Giving Away More Free Food, Because Of Course It Is
By 1.25.17
Weeks after Chipotle blamed weaker than expected sales for the last quarter on the higher cost of avocados and promotions, the company doesn’t seem to be too concerned. Instead, it’s combining the two elements in a free guacamole giveaway. [More]
Chipotle’s Sales Suffer In Latest Quarter…. Because Of Avocados?
By 1.10.17
Chipotle’s sales fell in the last quarter of 2016, and the company is no longer blaming the less-than-stellar performance on its inability to bring back customers after its very public bout of food borne illness issues. Instead, the falter is the result of spending too much money on ads, promotions, and avocados. [More]
Woman Sues Chipotle For $2.2 Billion Over A Photograph
By 1.9.17
If you walked into a restaurant and saw yourself in a photo on the wall, maybe you’d be flattered, or perhaps slightly embarrassed if it’s not a great likeness. You also might not really care. One California woman has had a bit of an extreme reaction to seeing herself on the wall at Chipotle, and is suing the company for $2.2 billion. [More]
Chipotle Launches “Dietary Options” Tool For Better Burrito Personalization
By 1.5.17
As the saying goes, “One man’s burrito is another man’s dietary nightmare.” And because it’s not always easy to know exactly how many calories will be in that chorizo burrito, or which ingredients are part of a particular diet — whether it’s paleo, gluten-free, dairy-free, or what have you — Chipotle has released an online tool. [More]
Some Chipotle Restaurants Facing Food Shortages
By 12.13.16
Though Chipotle has been focused on winning back all the customers it lost during its food-safety crisis, a company executive says some restaurants don’t have enough food to feed the people who do want to eat there. And those food shortages are making customers cranky. [More]
Chipotle Cuts Back To Only One CEO
By 12.12.16
Burrito eatery Chipotle is trying to come back from a food safety crisis and an ensuing lack-of-customers crisis, and the company’s investors have been pushing for leadership changes. Today, it announced plans to cut back to only one chief executive officer: co-CEO Monty Moran is stepping down from his position immediately, and retiring from the company in 2017. [More]
Chipotle CEO “Not Satisfied” With Quality Of Customer “Experience” In Some Restaurants
By 12.6.16
As Chipotle closes the books on its second consecutive year of bad headlines and sagging sales, the company’s founder and co-CEO Steve Ells says the burrito chain still has “a long way to go” to recover from its food-safety crisis. In particular, he notes that Chipotle has forgotten about providing the best customer service. [More]
Customers Accuse Chipotle Of Lying About The Calories In Chorizo Burrito
By 11.21.16
Most people probably understand that the calorie counts on a fast food menu aren’t 100% precise, but an approximation of what you’d expect to consume. But there’s a big difference between being a few calories off and being off by hundreds of calories. [More]
Chipotle Says Its New Burger Restaurant Is “Off To A Very Good Start”
By 11.11.16
In a bit of a bright spot of news for beleaguered Chipotle, the chain says that sales at its new — and so far, only — Tasty Made burger restaurant in Ohio are “strong” after a few weeks of being open. [More]
Chipotle Investors Looking To Remove Founder & Co-CEO Steve Ells From Board Of Directors
By 11.1.16
Things over at Chipotle haven’t been exactly great this past year, what with all that food-borne illness stuff, tanking stocks, and customers fleeing. And things might not be getting any better — or a least for the co-captain of the ship, Steve Ells, as some investors are now calling for the co-founder to step down from his position as chairman of that board. [More]
Former Chipotle Manager Says He Was Fired For Refusing Wage Theft
By 10.28.16 — Updated: 6.7.17
A former Chipotle manager worked hard and rose through the company’s ranks, and then he says that he had a decision to make after opening of a new restaurant: he could commit wage theft against his employees, or he could risk losing his job and the relocation bonus he had just received. He chose the latter, and is now speaking out about his experience with wage theft at the burrito eatery. [More]
Tasty Burger Files Formal Opposition To Chipotle’s Tasty Made Trademark
By 10.27.16 — Updated: 10.31.16
Back in August, East Coast burger chain Tasty Burger sent a cease-and-desist letter to Chipotle over its trademark for the company’s new burger venture, Tasty Made. Now that the latter has opened its first location — in Columbus, OH, as of yesterday — Tasty Burger says it’s making its opposition to that trademark formal. [More]
Chipotle Cutting Off All Investments Into Asian-Inspired ShopHouse Brand
By 10.26.16 — Updated: 10.31.16
In the midst of trying to convince customers to come back and eat at Chipotle a year after its national food safety crisis first started, it seems the chain doesn’t have the resources to cultivate other efforts, like its Asian-inspired ShopHouse chain. [More]
