Chipotle Says Its New Burger Restaurant Is “Off To A Very Good Start”

Image courtesy of Chipotle

In a bit of a bright spot of news for beleaguered Chipotle, the chain says that sales at its new — and so far, only — Tasty Made burger restaurant in Ohio are “strong” after a few weeks of being open.

The restaurant opened in Lancaster, OH on Oct. 27 and the company says it’s doing well so far.

“Tasty Made is off to a very good start,” Chipotle spokesman Chris Arnold told Bloomberg. “The food has been great, and the feedback we’ve received thus far has been largely positive.”

That being said, Tasty Made’s Yelp reviews have been mixed, though they’re starting to improve.

“There have been some criticisms,” admitted Arnold, who didn’t reveal any specific sales numbers. “But on the whole, we are hearing very good things.”

Tasty Made only uses “high-quality ingredients that are grown and raised with respect for the animals, the land, and the farmers who produce them,” Chipotle said when announcing the concept. Burgers are made with beef that’s been raised without the use of antibiotics or added hormones, and shakes are made with “real ingredients” including milk, cream, sugar, and eggs. Burger buns are free of preservatives, dough conditioners, and other artificial ingredients.

Chipotle could use some good news as the company continues to struggle to things around after its national food safety crisis, which has seen sales dive and brought a slew of legal troubles for the chain.

Tasty Made itself is also the target of a claim from a Massachusetts burger chain called Tasty Burger, which claims Chipotle ripped off its trademarks.

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