If you’ve read a recipe in the newspaper and quietly wondered where you would find some of the ingredients, the New York Times has found a new way to solve that problem. They’ve partnered up with Chef’d, an ingredient-delivery service, to create a branded meal subscription that combines the convenience of having your dinner delivered with the cachet of the New York Times brand, yet the inconvenience of having to cook the food yourself. [More]
branding opportunities
Open Your Own Sprinkles Cupcakes Shop In Your Kid’s Playroom
By 11.21.13
Sprinkles claims to be the world’s first cupcake bakery, and it certainly was ahead of the trend, opening up in 2005 in Beverly Hills. Since then, they’ve been at the forefront of cupcake-deployment technology, launching the concepts of “cupcake truck” and “cupcake ATM.” Now, they’re extending their brand to children with a tiny toy version of their shops. [More]
