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News flash: Some retailers leak Black Friday ads on the internet on purpose! [NYT]
black friday
Buy Nothing Day Is This Friday
By 11.20.07
Some wily retailers would have you think the day after Thanksgiving is some sort of “Black Friday” where you’re supposed to get up before the roosters and claw with other shoppers over “amazing” deals. Actually, it’s really “Buy Nothing Day,” where, in solidarity with anti-consumers around the globe, you don’t spend any money at all. Some might argue you’re swapping one mob mentality for another, but at least one costs less.
By 11.19.07
../../../..//2007/11/19/wise-breads-black-friday-strategy/
Wise Bread’s Black Friday strategy guide is comprehensive. Good luck out there. We’ll be on the couch.[Wise Bread]
Consumer Reports Underwhelmed By Walmart's Black Friday Ad
By 11.19.07
Consumer Reports seems sort of disappointed by Walmart’s Black Friday ad:
By 11.19.07
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PC Mag’s top 10 Black Friday sites. One of them, TigerDirect, is renaming it “Pink Friday” and will be donating $100,000 to a foundation dedicated to curing breast cancer. [PCMag] (Thanks, Corinne!)
10 Black Friday Secrets Stores Don't Want You To Know
By 11.12.07
Black Friday is coming. That’s the day after Thanksgiving when retailers start their Christmas shopping price drops. The basic idea is to whip consumers into a buying frenzy with a few deals and specials and limited inventories, and use the ensuing madness to also offload crappy products they couldn’t otherwise move. You can come out with a deal, but you gotta know the tricks. Mike Elgin has got 10 of them, we like: [More]
Walmart: "Black Friday" Is Now This Friday, Thanksgiving Surrenders
By 10.31.07
Walmart is moving “Black Friday” to this Friday in a desperate attempt to make some money this holiday season. Never mind that this “holiday season” is weeks away. Black Friday is here, folks.
By 10.29.07
../../../..//2007/10/29/sears-black-friday-ad-leaked/
Sears Black Friday ad leaked. Highlights: Toshiba HD-A3 HD DVD Player – $169.99 (was $299.00), Kitchenaid 4.5 Quart Classic Stand Mixer -$159.99, (was $219.00) Sharp Aquos 46″ LCD HDTV – $999.99 (was $1899.00) [Black Friday.info]
Walmart Threatening Legal Action Against Websites That Leak Its "Black Friday" Circular
By 10.18.07
You must wait until Nov. 19 to know what delicious deals Walmart has in store for America this “Black Friday.” The Mart of Wal is threatening legal action against any website so bold as to post the coveted “Black Friday” circular before that date.
5 Marketing Tricks That Unleash Shopping Frenzies
By 10.4.07
- Artificially limit supply. They had a giant warehouse full of Beanie Babies, but released them in squirts to prolong the buying orgy.
- Issue press releases about limited supply so news van show up
- Aggressively market to children. Daddy may not play with his kids as much as he should but one morning he can get up at the crack of dawn, get a Teddy Ruxpin, and be a hero.
- Make a line of minute variations on the same theme to create the “collect them all” effect.
- Make it only have one highly specialized function so you can sell one that laughs, one that sings, one that skydives, etc, ad nauseum.
First Black Friday Spotted: Ace Hardware. Who Cares.
By 9.14.07
Much like the red robin of Spring, this season’s first Black Friday ad, one for Ace Hardware, heralds the advent of Thanksgiving.
Consumers Gone Wild: Roundup Of Black Friday Violence
By 11.27.06
Black Friday brought savings, hoopla, and consumer on consumer violence. Here’s a best-of. — BEN POPKEN
EXCLUSIVE: Black Friday Best Buy, Vomitorium Of Sexy Shopping
By 11.27.06
With hidden camera, we prowled the aisles of Best Buy and absorbed the horror and glory of Black Friday.
Vying For Best Buy Doorbuster Tickets, A “Madhouse”
By 11.24.06
NORTHEASTERN ILLINOIS – Reader Humphrmi reports on how his Best Buy handled demand for the doorbuster deals.
Walmart’s Website Is Down, Probably On Purpose
By 11.24.06
As of 1:36 this afternoon, Walmart’s online site is down, either due to “Scheduled Maintenance,” or “High Traffic Volume.” The site displayed different messages to us upon successive visits.
Best Buyers Reward For Working Today: Free Burger King
By 11.24.06
PINEVILLE, NC – When we reached the Best Buy checkout, we asked the clerk what time they made her get there that morning. “4:30” she said.
