Consumer Reports Underwhelmed By Walmart's Black Friday Ad

Consumer Reports seems sort of disappointed by Walmart’s Black Friday ad:

After weeks of speculation, Wal-Mart unveiled its Black Friday ad early this morning, and while it isn’t short on great buys–including, for example, a sub-$800 42-inch 1080p LCD and a sub-$1,400 50-inch 720p plasma–it seemed to lack the punch of last year’s promotion, which triggered severe price drops on a highly rated Panasonic 42-inch plasma HDTV.

This year, TV promotions are centered largely on models from Polaroid, a secondary brand whose models haven’t done particularly well in CR’s HDTV Ratings. For example, as part of a Friday-only, 5:00 a.m. to 11:00 a.m. doorbuster sale, Wal-Mart is offering a 42-inch 1080p Polaroid LCD TV for $798, while a 32-inch 720p Polaroid LCD TV is priced at $448. Other TV deals good only during that time include a $448 26-inch Polaroid LCD TV/DVD combo, and a $198 Emerson LCD TV.

Snooze. Polaroid?

For all you Black Friday obsessed folk, Walmart also plans on unveiling some additional deals on Thanksgiving Day via

We plan on keeping up our usual Black Friday tradition of sitting at home, sipping eggnog and watching Planes, Trains and Automobiles. Those are not pillows.

Wal-Mart Black Friday Ads Lack Last Year’s Fireworks [Consumer Reports]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.