Days after Consumerist highlighted privacy concerns related to Birchbox sharing the personal addresses of gift recipients with the person who sent the gift, the company says it has changed its practices. [More]
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Birchbox Will Share Your Mailing Address With Anyone Who Sends You A Gift Subscription
By 9.28.17 — Updated: 10.2.17
UPDATE: Birchbox has discontinued its practice of sharing gift recipients’ addresses with gift givers. The company tells Consumerist that sharing the information was an “oversight.”
We live in a world where it’s becoming increasingly common for people to send gifts to others without ever knowing their mailing address. Many online retailers now let you at least purchase gift cards or gift subscriptions with only the recipient’s email address. But for some reason, Birchbox will also tell you the recipient’s full shipping address. [More]
Birchbox Is For Sale, Maybe To Walmart
By 8.9.17
Birchbox is a site that sells high-end makeup, and $10 sample box subscriptions that entice customers to try new types of high-end makeup. Walmart is a discount mega-retailer that sells lots of makeup, but hardly any of it is high end. Yet Birchbox could join the Walmart family if a rumored deal goes through. [More]
Birchbox Subscribers Are Upset About Changes To Review Points Program
By 6.15.16
The appeal of the subscription box Birchbox isn’t just getting a box full of personal-care goodies in the mail every month: it’s also reviewing the samples that you receive to earn points toward buying full-size versions of those goodies. Now a change to that system is proving very controversial, and some customers want to quit the service because of it. [More]
Popularity Of Subscription Boxes Means Rethinking How E-Commerce Logistics Work
By 5.17.16
Subscription boxes are a hot retail category, but the business has a problem, especially when it comes to beauty product boxes. While other companies in e-commerce are super-focused on efficiency and logistics, boxes that change their inventory every month and often let users add on to or customize their selections are a logistical nightmare and often have to be hand-packed. [More]
Birchbox Wants Customers To Help Decide Where Next Stores Will Be
By 7.15.15
Birchbox, the company to blame for the current subscription beauty box trend, opened a retail store last year in Manhattan, where shoppers can create their own boxes in person and shop for other beauty products. Now the company wants to expand, and wants customers to tell them where to build their next store. [More]
Birchbox Leads People To Buy More Beauty Products Elsewhere, Too
By 6.10.15
The purpose of beauty sample boxes isn’t just to throw a bunch of small items in a box and collect subscription fees. It’s to promote brands and specific products among customers who are interested in fancy beauty products. Yet recent market research shows that subscribers to BirchBox go on to buy more products overall from companies that aren’t BirchBox. [More]
Which Beauty Subscription Boxes Are Actually Worth The Monthly Fee?
By 4.23.15 — Updated: 5.23.17
Monthly subscription boxes are currently a hot category in retail: vendors exist that can send you curated selections of everything from pet treats to razors to healthy snacks to butt wipes. One popular subcategory of these boxes are beauty sample boxes, which send you trial-size versions of beauty products to enjoy, and perhaps buy full-sized versions later on. Beauty brands and consumers both love these boxes…but which ones offer the best value for your subscription fee? [More]
