Mobile phone plans marketed specifically to empty nesters? That’s exactly what T-Mobile is introducing this week, with version of its unlimited plan aimed at older adults without kids, or who have finally managed to cut their kids loose from the family plan. The catch? To get the best price, you have to sign up as a couple. [More]
baby boomers
More People Are Dying Of Hepatitis C
By 2.21.12
Hepatitis C, a sometimes deadly disease that attacks the liver, is claiming more victims and seems to be particularly dangerous to those born between the years 1945 and 1965 — the age group in which the majority of victims fall. Health officials suggest those born between those years should have their blood checked to see if they’re affected. [More]
Survey: Some People Think They'll Need To Work Until Age 80
By 11.17.11
An unforgiving economy combined with plundered pensions and worries about the sustainability of Social Security have apparently sucked some air out of the dream of retiring by age 65. According to a survey, a quarter of Americans believe they’ll need to keep clocking in until 80 in order to be able to save up enough to retire. [More]
This Is What Happens When A Life Alert Breeds With A Baby Monitor
By 1.5.11
For some people in the Baby Boomer generation, the answer to taking care of their elderly parents was to give them a Life Alert necklace to call for help when they’d fallen and couldn’t get up. The Boomers are also the generation that popularized the use of baby monitors to keep tabs on their out-of-sight tots. So, with that generation going gray gracefully, some are looking to combine these two ideas into one system for adults to keep tabs on their elderly parents. [More]
New Med Schools Cropping Up To Deal With Impending Elderly Boom
By 2.15.10
Note to Baby Boomers: You might dress, look and behave significantly more youthful than your forebears, but you are still getting older. That inexorably means retirement and declining health. Unfortunately, a ton of the doctors currently practicing will be retiring along with you. The solution? More medical schools to churn out more M.D.s. [More]
5 Financial Tasks For Baby Boomers
By 1.18.10
MSN Money offers financial goal-setting advice for Baby Boomers that can just as easily be applied to any other stage of life. [More]
Old Workers Vs. Young In A Tough Labor Market
By 9.10.09
Forget about mall-walking and midday bingo games. It seems that workers over 55 just aren’t interested in retiring. This is problematic for the young people who, under different circumstances, would have replaced them in the workforce.
Study: Baby Boomers Are "Savvy Shoppers" Who Brand-Jump More Than Younger Generations
By 7.9.08
It’s time once again to play Categorize The Shopping Public, this time using a survey commissioned by TV Land to convince advertisers that its Boomer-centric programming is relevant. If you or someone you know is between the ages of 40-59, you won’t want to miss this very important message—but to summarize it for the ADD crowd, it seems younger folks are (slightly) more likely to choose a brand based on fashion and hype, whereas Boomers are (slightly) less brand-loyal and seek greater value. This runs counter to the conventional wisdom that younger consumers are savvier shoppers, and gives Boomers something to gloat over—before they forget what it is they’re gloating about. Ha ha! Old people are so old!
Baby Boomers a Bust vs. Investment Fraud
By 7.18.06
The LA Times, the Seven-up to our morning NYT Seagram’s, details the rise of investment fraud against baby boomers. The phenom is slightly ironic because the age segment is supposed to boast a higher financial acumen than previous generations. Some of the pernicious tactics con men use to lure victims into their scams include:
