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Hyundai Says It Will Produce Its Super Bowl Ad Live During The Game

Every year, the NFL’s championship game not only pits the two best teams in the league against each other, but it sends advertisers scrambling to come up with the newest, best, most-buzzed about commercials they can air during the big event. This year, Hyundai has decided not to film its ad ahead of time, and will instead wait to roll cameras while the game is happening. [More]

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Facebook Discovers, Improves Another Ad Metrics Problem

Facebook makes money from monetizing your political arguments with your former roommate’s great-aunt, and advertisers want statistics that show what they’re getting for their ad dollars. That’s why it’s of note that Facebook recently told advertisers that it’s been overestimating how many people a given ad is going to reach. [More]

Facebook

Facebook Says It Found More Mistakes In Metrics Reported To Advertisers

So, remember that whole thing about Facebook mistakenly telling advertisers for two years that users were watching videos much longer than they actually were? It turns out that wasn’t the only advertising metric the social media company got wrong. [More]

Senator Asks FTC To Provide Privacy Guidelines For Facebook, Other Social Networks

Senator Asks FTC To Provide Privacy Guidelines For Facebook, Other Social Networks

Senator Charles Schumer is upset on your behalf over Facebook’s latest loosening of its privacy policies, and yesterday he called for the FTC to step in and provide some guidance, offering to introduce legislation if the agency feels it needs that extra authority. Specifically, Schumer wants three things: opt-out defaults should be switched to opt-in, sites should always disclose where the information is going, and there should be some general “guidelines for user privacy” that sites follow. [More]

It's Rarely Sunny On Hulu Anymore

It's Rarely Sunny On Hulu Anymore

Those online TV show streaming sites — they grow up so fast! Hulu, which Fox and NBC launched barely more than two years ago, has vaulted into the top echelon of streaming sites and red-rovered Disney and its property, ABC, on over.

Consumers Have Spoken: OJ Book/TV Special Canceled

Consumers Have Spoken: OJ Book/TV Special Canceled

“I and senior management agree with the American public that this was an ill-considered project,” said Rupert Murdoch, News Corp. chairman. “We are sorry for any pain that his has caused the families of Ron Goldman and Nicole Brown Simpson.”

What’s Shatner Saying? Winners!

What’s Shatner Saying? Winners!