The late-but-welcome entry of Apple into 4K video rentals is finally shaking things up in the market for this ultra-HD content. Just days after Amazon slashed its 4K prices to compete with Apple, Google is following suit. [More]
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Amazon Slashes Prices Of 4K Content After Launch Of Apple TV 4K
Even though many new TVs have ultra-HD 4K screens, American TV viewers haven’t been buying very much 4K content, which often sells at a higher price. But now that Apple is finally diving into 4K video — and selling it for the same price as HD — Amazon is slashing the cost of its 4K content. [More]