Naomi Campbell Shills For Adidas, Fails At Social Media

While we don’t accept advertising, we have no problems with celebrities who sell out. Yet we got some extra insight into how sponsored Instagram posts by celebrities happen as model and actress Naomi Campbell, or someone working for her, just slapped the whole e-mail from a brand representative in the caption field on Instagram.

Here’s what the rep emailed her:


So nice to see you in good spirits!!!
Could you put something like:

Thanks to my friend @gary.aspden and all at adidas – loving these adidas 350 SPZL from the adidas Spezial range. 😘 😘💜✊ @adidasoriginals

She has since edited the post to remove the nice message from the Adidas rep.

Yes, yes, that’s the same thing that reality star and pseudo-Kardashian Scott Disick did on his Instagram feed less than a month ago while shilling for some kind of fitness shake.

While Campbell doesn’t have anywhere near the social media reach as Disick (she only has 2.9 million Instagram followers, while he has 16.7 million) celebrities can still rake in tens of thousands of dollars for a single sponsored post. Paradoxically, this post might draw more attention than if she hadn’t made the error in the first place.

Naomi Campbell accidentally shared a little extra in this sponsored Instagram [Mashable] (via Racked)