Burger King Has A New “2 For $10” Meal Deal, But Who’s It Actually For?

Burger King already has one entry in the ongoing fast food meal-deal war that focuses on one person — a 5 for $4 menu that includes a bacon cheeseburger, small fries, chicken nuggets, beverage, and a chocolate chip cookie — but that apparently isn’t enough to keep up with the competition. And so, the company has launched a 2 for $10 deal. But with two entire meals included in this bundle, who exactly is the company courting?

While most of the meal deals offered by fast food restaurants including those at McDonald’s, Hardee’s/Carl’s Junior, Wendy’s, and Pizza Hut focus on a quick, inexpensive lunch or dinner for one person, BK’s latest creation appears to cater to a duo.

WhopperMealThe new deal, dubbed the “2 for $10 Whopper Meal,” features two quarter-pound Whopper burgers, two small fries, and two small drinks, Burger Business reports.

So does the fast food giant think couples will be coming through the door on date night? Or perhaps friends swinging by on a road trip for a quick bite?

Either way, Burger Business points out that those hungry for a little (or a lot of) BK might not see the new package as a good deal: you could buy two of the company’s 5 for $4 meal deals — that’s 10 items, including dessert — for less than the Whopper offer.

That’s essentially the same conundrum McDonald’s faced when revamping its “McPick 2 for $2” meal to the more expensive “McPick 2 for $5” deal, a move that drew the ire of budget-conscious fast food lovers. 

The back and forth with meal deal menus can be confusing for customers who could get a similar — and consistent — deal at other fast food restaurants.

Like with McDonald’s previous change, the new bundle puts Burger King out of line with other fast food meal deals: Pizza Hut will sell you items from a set menu for $5 each as long as you buy at least two; Wendy’s is offering a $4 meal where you get a Junior Bacon Cheeseburger, chicken nuggets, fries, and a drink; and Hardee’s and Carl’s Jr. have a $4 meal with a double cheeseburger, chicken sandwich, fries, and drink.

BK’s 2 for $10; The Counter’s New Menu [Burger Business]