AMC: Just Kidding About That Whole Texting In Theaters Thing

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Remember earlier this week, when new AMC Entertainment CEO Adam Aron said he was open to allowing texting during movies in some way? Yeah, that’s not gonna happen, the company announced Friday.

After customers revolted and others in the theater industry came out against the idea, AMC said on Twitter that there will be “NO TEXTING AT AMC,” along with a copy of a longer letter from Aron addressed to customers.

In the letter, Aron acknowledges the media reports about AMC considering texting in some theaters, as well as the backlash that ensued after customers read quotes from a recent interview he gave to Variety.

“Unlike the many AMC advancements that you have applauded, we have heard loud and clear that this is a concept our audience does not want,” Aron writes. “In this age of social media, we get feedback from you almost instantaneously and as such, we are constantly listening. Accordingly, just as instantaneously, this is an idea that we have relegated to the cutting room floor.”

Just to be clear, Aron goes on, that means there will be no texting allowed in any auditoriums at AMC Theatres.

“Not today, not tomorrow, and not in the foreseeable future,” Aron writes.


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