Adidas is calling the service Avenue A and charging $150 per box delivered quarterly filled with sneakers, apparel, and anything else you might need to get your athleisure look on. Oh, and actually work out, if that’s your thing.
The items in the box will be a surprise until you open it, but Adidas says all pieces will be seasonally appropriate.
This isn’t the first company to offer subscription boxes of workout gear: Fabletics also offers shoppers athleisure wear on a subscription basis, with VIP members paying $49.95 monthly that is credited toward whatever purchases they make on the site.
On the one hand, $600 sounds like a lot of money for workout gear. But active folks who go through shoes, sports bras, and other workout necessities often could see it as a steal of a deal. I’m not one of those people, so I have no idea. Let’s vote instead, shall we?
(h/t Washington Post)