Amazon Adds 4,000 Items To “Prime Now” Delivery, Because You Never Know When You’ll Need A New TV In One Hour

When it launched, Amazon’s Prime Now service aimed to quickly provide customers with household necessities like toothpaste and paper towels. But now, just in time for the holidays, the company is apparently redefining what necessity means by adding some 4,000 items to the delivery roster including big-screen TVs, popular toys and baking supplies. 

Not only has Amazon added big-ticket items to its one- or two-hour delivery service, it now allows customers in Manhattan to purchase beer, wine and alcohol.

To ensure that all last-minute holiday disasters are averted — TV broke during the annual National Lampoon’s Christmas Vacation showing? Ran out of wine during Aunt Eleanor’s long-winded story? — Prime Now will deliver up until midnight on Dec. 24.

With the exception of the Manhattan booze delivery, all new additions to the service are available in the 20 cities serviced by Prime Now, the company says.