Earlier this fall, Uber began a two-month, Saturdays-only test allowing passenger to watch college football games while on the move in Nashville, Detroit, Atlanta and Houston. Now the company is one-upping itself by providing last-minute tickets to riders wanting to see a professional football game — as long as they live in Jacksonville and want to see the currently 3-6 Jaguars. 

The ride hailing company announced Monday that it would dip its toes a bit further in the sports arena via a partnership with the Jaguars, Bloomberg reports.

Through the deal, Uber will offer discounted game-day tickets along with rides to Jaguars games.

“For last minute-decision makers not wanting to miss out on the excitement at EverBank Field, it’s a cost-effective choice to get downtown and into the game,” Chad Johnson, Jaguars Senior Vice President of Sales and Service, said in a statement.

Tickets will be available through the Uber app on game day starting Nov. 19. Fans can purchase up to four lower-level tickets at a “promotional price” and will be billed directly through Uber.

Bloomberg reports that while the deal could likely boost Uber’s revenue, it could also help the Jaguars, which have one of the lowest resale prices for tickets in the NFL and haven’t had a winning season since 2007.

Uber Will Sell Cheaper, Day-Of Tickets to Jaguars Home Games [Bloomberg]

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