Perhaps Target’s goal is to simplify our lives, reducing the number of boxes that we have to carry out of their stores. Probably not, though. There is no logic behind Target math, but at least now they’ll price match to a store with more logical pricing.

Stuart sent along these examples from his local Target. A box containing four packets of applesauce costs $2…

Put three times as many in a single box, and that’ll cost you an extra dollar.

This may be because it’s harder to stock and move around the larger boxes, but it still makes no retail sense. The last time we checked, Target was in the retail business.

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