Maybe you saw a photo of Converse’s new version of their classic Chuck Taylor All-Stars and wondered what the big deal is. “So they changed the eyelet color,” you say. “What’s the difference?” To appease people like you, Converse virtually exploded one of their new shoes so you can see what’s inside.

Since we routinely call out bad ads, here we’re calling out a good one for once. It would be interesting to see this YouTube spot aired as a TV commercial: for once, a shoe ad that isn’t about branding or lifestyle or the athlete it’s named after, but just what’s inside the shoe.

(via Adweek)

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