The Beefy Crunch Burrito is a Taco Bell menu item that periodically reappears on the menu. It has developed a cult following because of these sporadic appearances, sort of like the McRib. Now it’s part of a “throwback burrito” promotion that the chain is testing in Louisville, which is how we learned of the strange subculture obsessed with this product.

The earliest appearance that we know of at Taco Bell was in 2011. It was a delightful pairing of Taco Bell food and Frito-Lay chips, with Flamin’ Hot Fritos, beef, rice, sour cream, and nacho cheese. We’re not sure where the cult following came from, but the “movement” to bring the burrito back everywhere has 4,576 Twitter followers and more than 17,000 Facebook fans.

After word got out through Reddit that the burrito was being tested in Louisville, people began to make plans.

Probably not serious plans, but when people are even joking about doing things like flying most of the way across the country for a $2 burrito, you know that people are excited about a product.

The other throwback burrito is the Cheesy Double Beef Burrito, which is different from its previous version because it adds some rice. That burrito dates back to 2009.

Taco Bell Testing “Throwback Burritos” Including the Return of the Beefy Crunch Burrito [Brand Eating]

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