McDonald’s Brings Back The Hamburglar And We Aren’t Sure How To Feel
“We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years,” Joel Yashinsky, McDonald’s’ Vice President of U.S. Marketing said in a statement to Mashable. “He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.”
Indeed, a teaser video posted today by McDonald’s on Twitter shows a guy expertly flipping burgers on a grill before apparently being unable to resist the lure of a fast food version of the thing he’s already making at home:
https://twitter.com/McDonalds/status/596015391429627905
He’ll be showing up in spots for McDonald’s new Sirloin Third Pound Burger and online videos, among other things like live appearances, and is likely part of McDonald’s plan to turn business around in the face of struggling sales by creating “brand excitement.”
Fresh update to an old favorite or mildly horrifying? We can’t begin to process our feelings on this one.
Here’s more on Hamburglar’s origin story:
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