The arrival of spring means one thing for many sports fans across the country: Baseball is back, and with it, warm days and cool beers at the stadium. So how could Hostess possibly think there are touchdowns in baseball?

It doesn’t, the company says, claiming a Tweet on Monday that appeared to have Hostess mixing up football and baseball:

You better believe people jumped on the company right away, scoffing over the fact that along with no crying in baseball, there are no touchdowns. GEEZE, HOSTESS! GET IT RIGHT!

https://twitter.com/pollyNYC/status/585101931456135172

But Hostess says it’s all part of a clever plan to dominate the advertising world. And now the naysayers look like fools, fools I tell you.

“Since embarking on the ‘Sweetest Comeback in the History of Ever’ nearly two years ago, Hostess has employed a strategy aimed at contemporizing the brand,” a Hostess spokeswoman told Business Insider. “The bolder approach has been particularly visible in the brand’s social media platforms. The ‘Touchdown’ line was intentional; it’s fun and aimed at young audiences who are in on the running joke — which, of course, is the goalllll.”

Groan.

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