If you’ve been considering starting your morning with the cream-filled Cinnabon Delights at Taco Bell but decided they weren’t sugary enough, the fast food chain is now testing a similarly cream-filled, deep-fried treat that is coated in Cap’n Crunch and has a mysterious pink dough.
Taco Bell, which might as well change its name to “Why The Hell Not?,” tells Nation’s Restaurant News that the “Cap’n Crunch Delights” are being tested in Bakersfield, CA, and are intended to be a throwback to Cap’n Crunch Crunch Berries cereal.
“It’s a nostalgic throwback brand from when you were a kid,” explains the Bell’s senior director of marketing, presumably in between bites of a chalupa-wrapped beignet filled with pure adrenalin. “We feel like it will appeal to what we call ‘kid-ults,’ or the kid-adults out there.”
While these sugar bombs are going to be on the breakfast menu, Taco Bell says they will also be available the rest of the day.
Over at FoodBeast, they already have actual photos of the calorie bombs in the wild: