Though it’s been more than 75 years since the Hindenburg burst into flames and crashed, killing 36 people, JetBlue’s now-deleted “Oh, the Bluemanity!” Tweet with a photo of one of its plane’s tails did not go over well with Twitter users.
This, in reference to the famous remark made by radio broadcaster Herbert Morris , “Oh, the humanity!” while reporting as the zeppelin burned and fell to the ground.
The Twitterverse was not amused.
Since deleting the Tweet, @JetBlue has issued a series of apologies, basically admitting that the urge to make a pun was greater than the brand’s ability to fully research what it was referencing. The more you know.