Amazon continued expanding its services to consumers Tuesday with the launch of a new self-service tool allowing customers to host their own giveaways.

TechCrunch reports that Amazon Giveaway allows individuals and brands looking to raise awareness about themselves and their products to use the Amazon platform to host their own giveaway promotions.

“The idea of running giveaway promotions is easy,” Steve Shure, VP of consumer marketing, says in a statement. “They are a really effective way to attract attention and build engagement, but giveaways often come with hidden costs and complexities, which make the reality of running one hard. Amazon Giveaway is the first self-service tool that takes care of all the hard work of a giveaway, from setting up all of the rules to shipping prizes directly to winners.”

Giveaway users are limited to selecting prizes already sold by Amazon, as the e-tailer will handle shipping prizes to winners.

To create a giveaway, bloggers, authors, marketers, brands and sellers simply select the “Set up a giveaway” link located near the bottom of a product page.

Next the host inputs the details about the giveaway and any other custom content, including specification of the rules of the promotion.

When the setup is compete, Amazon generates a link that can be used to share the promotion, TechCrunch reports.

Aside from paying for the products used in the promotion, there is no cost for the new service.

Giveaway hosts can award as many as 50 prizes in each promotion for a total value of up to $5,000, Amazon officials say.

Winners of the giveaways will have a window of time in which they can confirm their shipping address with Amazon.

To kickoff the new service, a number of participating brand partners are funning hundreds of giveaways across social media channels using the hashtag #AmazonGiveaway and on Amazon’s Giveaway site.

Amazon’s Newest Tool Lets Anyone Host Giveaways Online [TechCrunch]

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