Poll Results: Most Americans Don’t Shop On Thanksgiving Or Black Friday

Whether stores plan to open to shoppers on Thanksgiving Day or not, there would be no American Shopping Frenzy Long Weekend at all if people weren’t going to head out there and shop. Yet who are the people who have clamored to go out and shop on Thanksgiving Day? How many Americans are really going to hit the stores at the end of next week? The results of two polls can give us some insight.

Last year, Consumerist asked our statistics-crunching colleagues down the hall at the Consumer Reports National Research Center to include some questions about Thanksgiving shopping behaviors in their annual nationally representative holiday poll. We were curious about what Americans’ real habits were. Obviously, someone shopped on Thanksgiving Day, because the practice is expanding.

The Consumer Reports National Research Center poll took place in December last year, so respondents’ answers reflect their shopping habits in 2013. Many stores and malls were open on Thanksgiving 2013, but 86% said that they didn’t shop on the holiday. 61% of people polled said that non-essential stores should not have opened on Thanksgiving. 42% of people who did go out and shop on Thanksgiving Day said that they “strongly agreed” that stores shouldn’t have opened.

Meanwhile, over at Bankrate, they were curious about shoppers’ plans for the day after Thanksgiving this year. Despite giving their article about the results the provocative title “Is Black Friday Dead?” they proved that Black Friday is definitely not dead. Their survey of 1,000 adults showed that 28% of them planned to go shopping at some point on Black Friday, which is probably all that the average mall parking lot can hold.

The Consumer Reports Holiday Poll, designed by the Consumer Reports National Research Center, is a nationally representative survey of more than 1,500 randomly selected adult U.S. residents who said they plan to shop for the holidays. It was conducted in December 2013.

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