You’ve gotta do what you’ve gotta do, and in the fiercely competitive world of retail that apparently means eschewing the whole Thanksgiving thing and opening like it’s just any other day. In an attempt to boost sales, RadioShack has joined the ranks of the un-Thanksgiving, and will be open from 8 a.m. to midnight that day.

What once was a day of food, family, football and naps has been appropriated by many stores as a way to extend the Black Friday discountapalooza, as stores like Target, Toys ‘R’ Us, Macy’s, Staples, JCPenney and more will fling their doors wide open to customers on Nov. 27.

Most RadioShack stores, more than 3,000 locations, will be open that day, a spokeswoman told Bloomberg News. Times used to be, only a limited number of RadioShack stores did business on the holiday. And it’s all because of us shoppers, the company says.

“The company saw a consumer demand for more flexible shopping,” a spokeswoman explained.

RadioShack could use the customers — it posted 10 straight quarters of losses, Bloomberg notes.

RadioShack Resorts to Thanksgiving Openings to Boost Sales [Bloomberg News]

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