McDonald’s Trademarks Slogans That Are Even Worse Than “Lovin’ Beats Hatin'” Image courtesy of "Lovin' > Hatin'" beats "Lovin' Beats Hatin'" in a showdown of the awful, awful slogan ideas that McDonald's is kicking around.
Following the immediate blowback to last week’s slogan leak, a McDonald’s rep told Yahoo that Lovin’ Beats Hatin’ is “incorrect and not a new slogan,” but maybe that’s because, as BurgerBusiness.com points out, there are two much worse variations of this viral catchphrase that McDonald’s trademarked last week.
First up is “Lovin’ Is Greater Than Hatin’,” which is like saying that lovin’ beats hatin’, but in a more awkward, wordier way.
And because shortenin’ is greater than writin’ out the whole slogan, McDonald’s has also trademarked “Lovin’ > Hatin'” and is really, really hoping that everyone remembers their greater-than/less-than symbols from elementary school.
We wouldn’t be shocked if the lovin’/hatin’ campaign has been scrapped and never sees the light of day, which makes us wish it had never been leaked; it would have made for some delightfully awful ads.
But the trademarks do at least show that McDonald’s is indeed seriously thinking about going the love/hate route.
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