As competition heats up in the world of streaming music, Spotify is following the lead of other streaming services like Netflix with a new family plan. The option allows up to five family members to subscribe together for a monthly discounted rate.

One person in the plan pays the usual price of $10 per month for the premium service, which allows for ad-free streaming as well as the option to listen to downloaded playlists offline. Then each additional family member added to the plan gets a discount of 50%, which is then all paid together in a single bill, Spotify explains in a blog post.

So for example, a family of four on the Spotify Family plan would pay $25 total per month — $10 for the first person, then $5 each for the next three. Each account will get its own login and user playlists, so dad won’t have to listen to Junior’s extensive collection of Raffi playlists.

“This is one of the most asked for features from our audience,” said Ken Parks, Chief Content Officer at Spotify. “With today’s announcement we’re making it easier than ever for the whole family to experience Spotify Premium on their phones, at home and on the go.”

The move is likely aimed at boosting Spotify’s subscriber rolls as it fights Pandora and iTunes Radio for a spot at the top of the streaming business.

Spotify family plan: Separate accounts, one discounted bill [CNET]

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