If you can’t beat ’em, join ’em… Even better yet, join ’em and then do it faster. That seems to be the idea behind Macy’s announcement today that it and its upscale cousin Bloomingdale’s will be launching same-day delivery service in eight markets later this fall.

In an effort to compete with speedy delivery being offered by online retailers, the websites and mobile shopping apps for Macy’s and Bloomingdale’s will soon start offering the option for same-day delivery to customers in the following markets: Chicago, Houston, Los Angeles, San Francisco, San Jose, Seattle and Washington, D.C.

It also lists “New Jersey” as a market, but doesn’t specify whether it’s the entire state or just certain parts of the state. Curiously, neither of the two major markets that bracket the Garden State — NYC and Philadelphia — are included in the same-day delivery list.

[UPDATE: A rep for the retailer clarified to Consumerist that the same-day delivery pilot will be launched in the section of New Jersey that is closer to New York City. He did not, however, answer our question about why NYC is not included in the program.]

The delivery service is being contracted out to a company called Deliv. No specifics were provided on launch dates or pricing.

The stores also announced today that they have finished rolling out their Buy Online Pickup in Store (BOPS) program to stores nationwide, so even if you can’t get same-day delivery, at least you can save time by not having to scour the racks and shelves looking for what you want to buy.

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