What better way to celebrate “Christmas in July” than breaking out Reese’s peanut butter cups shaped like pine trees? Yeah, we didn’t think that it was such a good idea, either, especially since it’s no longer July. However, the freezer case at Walmart disagrees.

A sharp-eyed reader of The Impulsive Buy noticed the tree-shaped ice creams on the shelf at Walmart and submitted them in horror. If Christmas-themed ice creams hit shelves during the summer and stay at least through the end of the retail holiday season, how “limited” is that edition, really?

You might remember that last year, one of our readers noticed a related product from Good Humor still on the shelves during August, the Mounds-branded Easter egg version with coconut ice cream. Maybe Walmart should consider putting up an “ice cream novelties from random holidays” shelf.

SPOTTED ON SHELVES – 8/11/2014 [The Impulsive Buy]

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