In a promo sent around this weekend with a quiz for customers that results in certain “looks” — with different questions and results for men and women — shoppers met “Start-up Guy,” a collection of outfits made up of BR clothing that’s apparently supposed to convey all the style of Silicon Valley.
But as Valleywag points out, that’s not the look any start-up guy worth his coding salt is wearing around town. Take a crisp buttondown neatly half-tucked into rolled up khakis and a corded leather belt and replace it with “t-shirts with startup logos, giant shorts, purple-on-brown New Balances, ballooning blazers, and bootcut jeans,” writes VW’s Sam Biddle.
The look for Startup Guy doesn’t appear to be available on the link to the BR quiz online as of this writing — but whether that’s because it was taken down or changed, or he was never a possible result because he’s just a guy who lives in email promos, it’s unclear. There’s Fashion-Forward Guy, Sporty Guy and Minimalist Guy, but no Startup Guy awaiting the flood.
And is there a Startup Gal? Is she off somewhere, rolling up her pants to match her Startup Guy, making sure she puts on just the right amount of leather bracelets to compliment her carefully chosen watch? We don’t know — but we’d assume someone on the Internet would be trumpeting knowledge of her existence from the virtual rooftops if she does exist. We’ve got Minimalist, Trendsetting and Classic — without any Gal next to their designations, which is nice.
It also bears pointing out that while Minimalist Guy gets to “gravitate towards the classics” and likes “to keep it simple,” the female version with that same style gets “everybody up, showered and fed; you multitask at the office like it’s your job (and it is).” Because that’s not patronizing.