The last time we noted the first display of Christmas decorations at Hobby Lobby was in 2010, when they first put out the decorative items in mid-June. That’s only about six months before the holiday, though: clearly they’ve been missing out on some sales. That’s why this year, the Christmas decorations are out before the end of May.

Reader Justin liberally decorated his e-mail to Consumerist with festive question marks. “Seriously??? Christmas creep before June??” he wrote. “Why even take it down at all?”

We normally give craft stores a pass when it comes to holiday items, since crafters want to start their cross-stitched Christmas stockings and hand-etched Festivus poles with a few months to spare. Hobby Lobby tends to sell traditional decorations, though, like pre-trimmed trees, ornaments, and the metallic balls and wall candy canes that you see in this photo.

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