Watch Antenna Company Deliver A Worst Company Congrats Cake To Comcast HQ

In a congratulatory gesture to celebrate Comcast’s Worst Company In America win, an antenna company took it upon itself to deliver a cake to the victor’s Philadelphia headquarters. One, because cake is delicious (clearly) and also to thank the cable company for sending it cord-cutting customers who have a sudden need to buy an antenna.

Antennas Direct chronicled the cake delivery in a video, from pick-up at the baker to its destination at Comcast’s Philly home. Along the way the company also sprinkles in some interviews with Comcast customers, asking how they feel about their service.

Addressed to CEO Brian Roberts, the cake reads: “Congratulations Comcast/Thanks for all the business/Stay the course. XOXO Antennas Direct.”

We’re posting the video because we find it amusing (and also, because once again, cake is tasty), and it’s not to be construed in any way as an endorsement of any company.

Let’s roll the footage:

Meanwhile, the head of Comcast’s cable division Neil Smit admitted during the recent TechCrunch Disrupt New York conference that the company needs to work on serving customers better.

“I think if there’s one thing to disrupt in our business, it’s customer service,” Smit said in response to TechCrunch mentioning Comcast’s WCIA win. “It’s my top priority,” he added, noting that it’d be great if customers know exactly when a technician is going to show up, among other things.

What Happens When You Congratulate the Worst Company in America [Antennas Direct]
Comcast CEO Neil Smit Says Improving Customer Service Is His Top Priority [TechCrunch]

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  1. schwartzster says:

    I love the word “disrupt” where any normal human being would say ‘fix’. Compare ‘I can’t wait for them revolutionize customer care with a synergistic, turnkey approach by enabling associates to take ownership of customer connection opportunities to deliver extraordinary engagement events resulting in ameliorated brand loyalty attachment’ to ‘I wish they’d just pick up the darn phone and fix my simple problem’.

  2. Airwave says:

    Isn’t it funny how at the dawn of the television age you needed an antenna on your roof to watch it and now we’re back to using antennae again? (I cut the cable cord June ’13 but do take advantage at a friend’s house to watch “Mad Men” etc)