Wearables are all the rage. But are you too indecisive to actually choose which product best suits your needs, or lack the time to research the hundreds of different options available? Fear no more, technology-hungry consumer, because your knight in shining armor has arrived: Amazon.

Amazon launched a new one-stop store aimed at making the latest, greatest wearable technology easily available for consumers, the company announced Tuesday.

The online Wearable Technology store offers devices from established brands such as Samsung, Jawbone and GoPro, as well as, offerings from emerging manufacturers like Basis and Misfit. Customers can shop by category, compare products and discover soon to be released devices.

Officials with the company say the new store was born out of the popularity of the wearables market and an increase in the number of consumers searching Amazon for the products.

“Wearable technology is an exciting category with rapid innovation,” John Nemeth, director of wireless and mobile electronics at Amazon, said in a statement. “We’re thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs — whether that is tracking activity, staying connected through smartwatches or capturing their next adventure with wearable cameras.”

To keep consumers up-to-date on the latest innovations in the wearables department, Amazon’s new site includes a Learning Center complete with product videos and detailed buying guides. Additionally, the Editor’s Corner of the store will feature information about wearable technology industry news, device reviews and other documents.

Amazon.com Puts Wearable Technology at Your Fingertips with Launch of New Store [Amazon.com]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.